A Dashboard Your CEO Actually Opens on Monday
You already have dashboards. Nobody looks at them.
Too many metrics
40 tiles, zero narrative. Nobody knows what to act on.
Slow loads
15 seconds to render. People give up and check Shopify admin instead.
Not mobile-friendly
CEO checks email on phone. Dashboard only works on desktop.
No alerts
CPA doubled yesterday. Nobody noticed for 4 days.
Dashboards designed like a product, not a data dump
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Executive overview (5 numbers max)
Revenue, CAC, ROAS, LTV, payback period. North Stars only. Weekly delta vs previous.
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Marketing channel performance
ROAS by channel. CAC by source. Budget pacing. Channel mix trending.
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Funnel drop-off visualization
See where visitors fall off. Step-by-step conversion rates. Mobile vs desktop split.
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Cohort + retention views
Monthly cohorts for ecommerce repeat purchase or SaaS retention. Churn signals.
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Scheduled email + Slack alerts
Daily email summary. Slack alert on ROAS drop or CAC spike. Quiet-hours respected.
From blank Looker to executive-ready
Stakeholder interview
What decisions should this inform? Who will use it?
Data source connection
GA4, ads, Shopify, CRM — all plumbed in.
Dashboard build
Layout, calculated fields, cross-source blending.
Mobile + print optimization
Works on phone. PDF export looks clean.
Training session
45-min walkthrough. Recorded. Ongoing support.
Add dashboards to any plan
Dashboard setup is included in Pro and Enterprise. Standalone option available on custom quote.
Basic
GA4 installation for single-platform insights
- Google Analytics 4 property setup
- Base tracking code via Google Tag Manager
- Page view + scroll tracking events
- Real-time dashboard verification
- Setup documentation (PDF)
- Delivery within 48 hours
Standard
Meta Pixel installation for ad conversion tracking
- Meta Pixel (Facebook Pixel) setup
- Base pixel install via Google Tag Manager
- Page view + view content events
- Pixel Helper test & verification
- Conversions API (CAPI) ready config
- Setup documentation (PDF)
- Delivery within 48 hours
Pro
GA4 + Meta Pixel via GTM — fully integrated
- Everything in Basic + Standard
- Unified Google Tag Manager container
- GA4 + Meta Pixel side-by-side
- Conversion events: sign-up, purchase, add-to-cart
- Cross-domain & subdomain tracking
- Enhanced e-commerce tagging (if applicable)
- Event test report with screenshots
- Dashboard walkthrough (video)
- Delivery within 3 business days
Enterprise
Pro + custom events, full QA & handover docs
- Everything in Pro
- Custom event schema (up to 15 events)
- Conversions API (CAPI) server-side for Meta
- GA4 ↔ Google Ads linking
- Funnel & audience configuration
- Debug View + Tag Assistant full QA report
- Data layer implementation review
- Written handover documentation
- 14 days post-delivery support
- Priority delivery within 2 business days
Dashboard setup questions
Why custom dashboards instead of Looker Studio templates?
Templates are built for everyone, which means they're optimized for no one. Your business has a specific funnel, specific KPIs, and specific stakeholder needs. We build dashboards around your decisions — not generic metric categories.
Which data sources can you connect?
GA4, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Shopify, WooCommerce, Stripe, HubSpot, Salesforce, BigQuery, Google Sheets, PostgreSQL, and custom APIs via Supermetrics or Fivetran.
Do you use Looker Studio Pro or free?
Either. Free version works for most businesses — Pro adds team management and service-level guarantees. We advise based on your scale and requirements.
Can you set up automated Slack/email alerts?
Yes — for ROAS drops, CAC spikes, traffic anomalies, budget pacing. Alerts fire to Slack or email when thresholds trigger. Quiet hours supported.
Is BigQuery included?
BigQuery export from GA4 is included in Dashboard Pro + Enterprise. We configure the export, set up retention, and build reports from raw event data for cases the standard GA4 UI can't answer.
Do you train our team on the dashboard?
Yes — a 45-minute training session, recorded. We walk your team through what each view answers and how to read it. Non-technical stakeholders included.
Turn your data into decisions.
Book a call and we'll show sample dashboards matching your business model.