Get Google Analytics 4 Installed Correctly — The First Time
Your GA4 is probably lying to you — here's why
Duplicate page_view events
Inflating pageviews 30–50% because Enhanced Measurement plus manual tags both fire on SPA route changes.
Purchase revenue missing tax + shipping
GA4 ecommerce shows lower revenue than your backend because the event fires before totals are final, or omits tax/shipping fields entirely.
Cross-domain sessions broken
Users moving from www → checkout.example → thankyou.example become "direct" instead of original campaign — killing attribution.
No conversion events defined
Everything is just a pageview. No sign_up, no purchase, no generate_lead marked — so GA4 can't tell you what matters.
A GA4 property that reports what actually happened
We install via Google Tag Manager — not hardcoded — so your team can extend the setup later without breaking anything.
-
Enhanced Measurement, tuned
Scroll, outbound clicks, video engagement, file downloads — configured with the right thresholds, not defaults.
-
Custom events mapped to your funnel
sign_up, add_to_cart, purchase, generate_lead — all matched to real user actions, not generic page visits.
-
Conversions marked + imported to Google Ads
Key events flagged in Admin and pushed to your Google Ads account for smart bidding.
-
Custom dimensions + user properties
Capture plan tier, user type, source/medium, campaign — so segmentation actually works in reports.
-
Consent mode v2 + IP anonymization
GDPR/CCPA compliant. Data retention tuned. Ads personalization signals configured correctly.
-
Cross-domain + subdomain continuity
Sessions flow cleanly from marketing site → checkout → thank-you, attribution preserved.
The 4-step installation workflow
From kickoff to documented handover — typically 2–3 business days.
Discovery + funnel mapping
60-minute session to understand your business, your funnel, and the decisions this data will inform.
GTM + GA4 tag wiring
Clean container, named tags, typed triggers, dataLayer schema. No orphaned or duplicate tags.
Full debug verification
Tag Assistant → DebugView → real-time view. Every event verified with screenshots.
Documentation handoff
GTM container map, event schema, custom dimension guide — plus 14-day post-launch support.
Three concrete deliverables on day 3
Working GA4 property
Live data flowing. Real-time view populated. Events recognized in Admin. Conversions counted.
Event test report
PDF with screenshots proving each conversion event fires correctly across desktop, mobile, and iOS Safari.
Setup documentation
GTM container map, event schema, custom dimension guide — your team can extend without breaking anything.
Built for businesses that run on their numbers
Ecom brands
Shopify, Woo, BigCommerce — $50k+/mo stores
SaaS founders
Complex sign-up → trial → paid funnels
Performance marketers
Heavy paid-ads spend needing accurate attribution
Agencies
White-label option, NDA available, bulk pricing
One-time pricing for GA4 installation
No subscriptions. No hidden fees. Pick the tier that matches your event depth.
Basic
GA4 installation for single-platform insights
- Google Analytics 4 property setup
- Base tracking code via Google Tag Manager
- Page view + scroll tracking events
- Real-time dashboard verification
- Setup documentation (PDF)
- Delivery within 48 hours
Standard
Meta Pixel installation for ad conversion tracking
- Meta Pixel (Facebook Pixel) setup
- Base pixel install via Google Tag Manager
- Page view + view content events
- Pixel Helper test & verification
- Conversions API (CAPI) ready config
- Setup documentation (PDF)
- Delivery within 48 hours
Pro
GA4 + Meta Pixel via GTM — fully integrated
- Everything in Basic + Standard
- Unified Google Tag Manager container
- GA4 + Meta Pixel side-by-side
- Conversion events: sign-up, purchase, add-to-cart
- Cross-domain & subdomain tracking
- Enhanced e-commerce tagging (if applicable)
- Event test report with screenshots
- Dashboard walkthrough (video)
- Delivery within 3 business days
Enterprise
Pro + custom events, full QA & handover docs
- Everything in Pro
- Custom event schema (up to 15 events)
- Conversions API (CAPI) server-side for Meta
- GA4 ↔ Google Ads linking
- Funnel & audience configuration
- Debug View + Tag Assistant full QA report
- Data layer implementation review
- Written handover documentation
- 14 days post-delivery support
- Priority delivery within 2 business days
GA4 setup questions
How long does GA4 setup take?
Standard GA4 setup is 2–3 business days from the time we receive access. Complex multi-domain or custom-event setups (Enterprise) can take up to 5 business days.
Do I need GA4 if I already have Universal Analytics?
Universal Analytics stopped collecting data on July 1, 2024. You need GA4 — not as a replacement, but as the only option going forward. We handle migration of historical event mappings where possible.
Can you migrate my UA events to GA4?
Yes. We review your legacy UA events, map them to GA4 event names (which follow a different naming convention), and preserve the business logic. Historical UA data stays in UA for reference.
What if I'm on a custom-built site?
As long as you can inject a GTM script in your <head>, we can install GA4. That covers Laravel, Next.js, Nuxt, Rails, Django, and any custom codebase. For SPAs, we configure virtual page_view events correctly.
Will you set up BigQuery export?
Yes, on Enterprise plans. BigQuery export gives you raw event data for custom SQL analysis, data warehouse blending, or ML use cases — plus retention beyond GA4 limits.
Can you handle ecommerce tracking?
Absolutely. view_item, add_to_cart, begin_checkout, add_payment_info, purchase — all with proper item_id, value, currency, tax, shipping, and coupon parameters.
Stop guessing. Start measuring.
Book a free audit, see what's broken, then decide if you want us to fix it.