Every Ad Platform, Tracking the Same Truth
Your ad platforms are reporting four different revenue numbers
Which platform is right?
Meta says $28k, Google Ads says $32k, Shopify says $41k. Without reconciliation, every budget decision is a guess.
Conversions firing before payment
Purchase event fires on "order summary" page — but 8% of orders fail payment. Your reported conversions include failures.
Enhanced Conversions / CAPI missing PII
Hashed PII not sent, so match rates are 30% instead of 80%+. Algorithm optimization degrades.
Offline revenue never reaches platforms
Leads qualify in CRM, close weeks later, and Meta/Google never know. They optimize for leads, not pipeline.
One source of truth, fed to every ad platform
GA4 as the single conversion authority, with platform-specific server-side forwarding to Meta, Google Ads, and the rest.
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GA4 as single conversion source
All platforms receive the same conversion events with the same values. Debated but recommended — explained in plain English on the call.
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Platform-specific enhancements
Google Ads Enhanced Conversions. Meta CAPI + dedup. TikTok Events API. LinkedIn Conversions API. Pinterest Tag + CAPI.
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Offline conversion import
HubSpot / Pipedrive / Salesforce closed-won events pushed back to Google Ads + Meta via API. Smart bidding finally optimizes for pipeline.
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UTM, gclid, fbclid capture
Click IDs captured on landing, persisted through form/checkout, attached to every conversion upload for accurate attribution.
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Reconciliation report
Weekly automated report comparing all platforms to your backend source of truth. Anomaly alerts if they drift more than 5%.
Platforms we install conversion tracking for
The 5-platform conversion stack
Audit
Current state across all ad platforms mapped.
Mapping
Event → platform matrix designed + signed off.
Implementation
GTM + server-side CAPIs wired.
Test purchases
Real transaction verified on every platform.
30-day reconciliation
Platforms reconciled with backend monthly.
Conversion tracking included in every plan
Basic
GA4 installation for single-platform insights
- Google Analytics 4 property setup
- Base tracking code via Google Tag Manager
- Page view + scroll tracking events
- Real-time dashboard verification
- Setup documentation (PDF)
- Delivery within 48 hours
Standard
Meta Pixel installation for ad conversion tracking
- Meta Pixel (Facebook Pixel) setup
- Base pixel install via Google Tag Manager
- Page view + view content events
- Pixel Helper test & verification
- Conversions API (CAPI) ready config
- Setup documentation (PDF)
- Delivery within 48 hours
Pro
GA4 + Meta Pixel via GTM — fully integrated
- Everything in Basic + Standard
- Unified Google Tag Manager container
- GA4 + Meta Pixel side-by-side
- Conversion events: sign-up, purchase, add-to-cart
- Cross-domain & subdomain tracking
- Enhanced e-commerce tagging (if applicable)
- Event test report with screenshots
- Dashboard walkthrough (video)
- Delivery within 3 business days
Enterprise
Pro + custom events, full QA & handover docs
- Everything in Pro
- Custom event schema (up to 15 events)
- Conversions API (CAPI) server-side for Meta
- GA4 ↔ Google Ads linking
- Funnel & audience configuration
- Debug View + Tag Assistant full QA report
- Data layer implementation review
- Written handover documentation
- 14 days post-delivery support
- Priority delivery within 2 business days
Conversion tracking questions
Why do my ad platforms report different revenue?
Each platform uses different attribution models (last-click vs data-driven), different lookback windows (1 to 90 days), and different tracking technology. Properly configured conversion tracking gets all platforms within ±5% of your backend truth — but you'll never get them identical because the attribution logic differs.
Do you handle offline conversion imports?
Yes. We wire HubSpot / Pipedrive / Salesforce / custom CRMs to push closed-won events back to Google Ads, Meta CAPI, and LinkedIn. That way paid ad algorithms optimize for revenue, not just leads.
Which ad platforms do you support?
Google Ads, Meta (Facebook + Instagram), TikTok Ads, LinkedIn Ads, Pinterest, Microsoft Ads, Snapchat, Reddit, and X/Twitter. Others possible — ask.
What is Enhanced Conversions?
Google's method of hashing first-party data (email, phone, name) and sending it with conversions. Improves match rates significantly, especially post-iOS 14.5+ and ITP. We set it up on every conversion by default.
Will you capture gclid and fbclid?
Yes — click IDs are captured on landing and persisted across the session into your form/checkout. They're included with conversion uploads for accurate attribution, even when cookies fail.
How long does multi-platform tracking take?
Standard setup (GA4 + Google Ads + Meta) is 3–4 business days. Adding TikTok, LinkedIn, or Pinterest adds 1 day each. CRM offline import adds 2–3 days depending on CRM complexity.
Get your ad platforms telling the truth.
Start with a free conversion audit. See where your reporting is broken across every platform.